Enhance is to further the interests of the collective membership in all facets of marketing and group licensing programs. The Business Affairs Group is responsible for not only maximizing the commercial value of the players’ rights through corporate sponsorships and licensing, but also working with partners - including leagues and federations - to enhance the players’ brand and overall presence in the global sports marketplace.

Why we license

The Players Association works to enhance the interests and financial stability of its collective membership. Through marketing, brand partnerships, and consumer products such as hats, shirts, and toys, the PA maximizes the commercial value of players’ rights.

Meet our partners

From social impact to licensing and sponsorships, we couldn’t have the impact we seek without the collaboration of our partners.

Click to visit our partners’ sites.

National Women’s Soccer League Players Association logo

We stand with our sisters at the National Women’s Soccer League Players Association and our collective goal of protecting our players in our work to ensure a safe and equitable workplace for all and achieving compensation that enables NWSL Players to make a living playing football alone.


TIAA is our Official Financial Planning Education Partner. They aim to empower players with essential financial planning resources and knowledge, reinforcing its commitment to equip USWNT Players with the tools needed to achieve long-term financial success.

Kiva logo

Kiva and the USWNT Players Association are working together to expand financial access to small businesses in the U.S. Founded in 2005, Kiva provides crowdfunded loans to more than 4 million people across the globe. Over 80% of Kiva borrowers are women and the funding supports projects in entrepreneurship.

One Team logo

Enhancing the game also means optimizing our players’, and the industry’s economic potential through additional marketing efforts. One Team Partners provides us exclusive group licensing services, helping grow off-field revenue that supplements our players’ on-field earnings.

Prophet logo

To capture the essence of our players as champions and activists in an innovative way, we turned to Prophet, a global brand, marketing and experience activation firm. Through its unique capabilities across strategy, design, demand generation and digital experiences, Prophet helped us develop the USWNT and OOSA brands and a web presence to match.


Interested in becoming a licensee?
Please email uswntpa@joinoneteam.com.

Key Retail Partners

Dick's Sporting Goods
US Soccer

By the players, for the fans. We created the OOSA brand to honor our heritage as champions and pioneers and the community we’ve built with our fans. For decades, “OOSA, OOSA, OOSA-AHHHH” has been the rallying cry inspiring players taking the pitch for the United States. OOSA, a riff on U-S-A, unites us across generations and across youth and senior teams. It inspires us. We hope it inspires you, too.

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